Sony - Alpha 7R III Full-frame (Demo)

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7.00700 π /pc
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6.65665 π /pc

(965 available)

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An entirely renewed image processing system further enhances image quality. Up to approximately 2x improved AF speed, AF tracking, and Eye AF tracking performance and up to 10fps continuous shooting allow more decisive moments to be captured. Reliable pro-style operability packed within a strong, compact body provides superior flexibility and mobility.


42.4MP resolution delivers gorgeous shots with lifelike detail

The Exmor R full-frame CMOS sensor produces high-resolution photos with intense clarity.

ISO auto, ISO 50 - 102,405

Shoot sharp photos and videos in almost any lighting conditions, so you can capture brilliant sunrises, sunsets and nighttime images.

Don't miss a shot with high-speed continuous shooting

Take photos at up to 10 fps to easily create detailed photos of sporting events and other fast-moving action.

Fast hybrid phase- and contrast-detection autofocus for sharp shots

Up to 425 focus points ensure accurate tracking, and automatic, single-shot, continuous, direct manual and manual focus modes provide flexibility.

High-resolution 4K HDR movies

The camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow, that offers wide dynamic range for highly precise and lifelike movie images without color grading.

Wirelessly stream still images and movies to a smartphone, PC or TV

Built-in Wi-Fi allows simple connectivity. The NFC (near-field communication) technology supports remote operation via a compatible device.

3" TFT touch-screen monitor

The 2,035,000-dot resolution and five-step brightness control offer clear visuals for framing or reviewing shots, and the tilting design makes it easy to find just the right angle.

New front-end LSI and BIONZ X image processor

These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range and massive 15-stop dynamic range at low sensitivity settings.

Electronic viewfinder makes it easy to frame shots

The quad-VGA OLED viewfinder with 3,686,400-dot resolution, auto and manual brightness control, five-step manual color temperature control and 100% coverage provide a great view.

TTL (Through the Lens) preflash control

Helps you achieve optimal lighting conditions with a compatible external flash (not included).

Pixel Shift Multi Shooting

This new feature composites four separate pixel-shifted images to reproduce a single optimal still image of high resolution, detailed texture, balanced color, and realistic atmosphere, with minimal artifacts.

Ensure smooth, clear footage every time

The image sensor-shift mechanism with five-axis compensation helps counteract the effects of camera shake and vibration for quality videos.

Face-detection and eye AF show everyone in their best light

This camera detects up to eight individual faces and has fast and accurate eye autofocus to ensure stunning portraits.

HDMI output allows easy connection to HDTV

Easily connect your camera to an HDTV for immediate movie playback. An HDMI cable is required (sold separately).

Memory card slot for storing and transferring images

Accepts MS PRO Duo, MS PRO-HG Duo, Memory Stick Micro, SD, SDHC and SDHXC formats.

*Requires high-speed Internet service*

Last firmware update – software version 3.0, enhances Real-time Eye AF performance and adds Real-time Animal Eye AF and interval shooting for time lapse. Available for download from the Sony website.

Included Free

3 Items
  • Shutterfly - $25 to spend or 8x8 Photo Book
    Choose your free gift: $25 to spend or 8x8 Photo Book
  • 3 months of Google One 100 GB (new subscribers only)
    Keep your memories and files safe with 100GB of cloud storage from Google One. Enjoy the peace of mind of having extra cloud storage across Gmail, Google Drive, and Google Photos, plus seamless phone backup and advanced photo editing tools.
  • Apple - Free iCloud+ for up to 3 months (new or returning subscribers only)
    With iCloud+, you get the storage you need to keep your photos, documents, and more safe and up to date. Plus great features like iCloud Private Relay, Hide My Email, and HomeKit Secure Video support.

What's Included

  • Alpha 7R III Full-frame Interchangeable Lens 42.4 MP Mirrorless Camera
  • Rechargeable Battery (NP-FZ100)
  • Battery Charger (BC-QZ1)
  • Power cord
  • Cable protector
  • Shoulder strap
  • Body cap, eyepiece cup
  • Accessory shoe cap
  • USB Type-C cable
  • Owner's manual
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